[OVERVIEW]
PROJECT OVERVIEW
[CLIENT]
NOVA OBJECTS
[INDUSTRY]
DESIGN & CULTURE
[YEAR]
2024
[SERVICE]
CREATIVE DIRECTION
Created for the launch of Nova Objects’ latest collection, The New Form turns product design into a tactile visual experience. Rather than explaining each object directly, the film reveals its character through shifting light, controlled movement and intimate material details.A restrained set, rhythmic editing and sculptural compositions create a world that feels both precise and alive. The result is a campaign film that positions the collection as more than a series of products—it becomes a new way of seeing everyday form.
[CHALLENGES]
Turn abstract design into an emotional story
[SOLUTIONS]
A tactile film led by movement, light & sound
Created for the launch of Nova Objects’ latest collection, The New Form turns product design into a tactile visual experience. Rather than explaining each object directly, the film reveals its character through shifting light, controlled movement and intimate material details.A restrained set, rhythmic editing and sculptural compositions create a world that feels both precise and alive. The result is a campaign film that positions the collection as more than a series of products—it becomes a new way of seeing everyday form.
[CHALLENGES]
Turn abstract design into an emotional story
[SOLUTIONS]
A tactile film led by movement, light & sound
[REAL RESULT]
A distinctive visual language helped Nova Objects introduce its new collection with clarity, build stronger audience interest and create a campaign world that extended naturally across every platform.
42%
Higher completion rate
More viewers watched the campaign film through to the final frame compared with previous launch content.
3.1×
More social shares
The film’s distinctive visual world encouraged audiences to share, save and return to the campaign.
A distinctive visual language helped Nova Objects introduce its new collection with clarity, build stronger audience interest and create a campaign world that extended naturally across every platform.
42%
Higher completion rate
More viewers watched the campaign film through to the final frame compared with previous launch content.
3.1×
More social shares
The film’s distinctive visual world encouraged audiences to share, save and return to the campaign.